The idea of having “company values” is nothing new. In fact, these days, it’s downright rare to come across an organization without them, even if the organization is very small.

But the near-ubiquitousness of company values seems to be equally matched with the unsureness leaders have around how to actually make them useful in practice.

Put another way…

Everyone has them, but no one knows what to do with them in a day-to-day kind of way. 

This is because most organizations have two fatal flaws in the way they think about, create and execute company values…



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